Once upon a time (2017), there were two girls on the hunt for pink streetwear to match their cute easthetics. Well let me tell you, that was a short hunt. The streetwear industry was so male dominated, that these two girls were determined to share their vision with the world.
Too Cute To Kill was here to break all the stigmas that the color pink carried with it. Pink is not just for girls, or for the weak, for the ones that want to seduce you, you are not dumb if you wear the color pink. In fact pink is powerful, decicive, inclusive and a joy for the eye. It is meant for every-body, like literally because every cutie is Too Cute To Kill in the final end. You don’t have to look boring to be taken seriously, seriously!
TCTK was a real passion project, where every piece was completely made in house, from the designs, the patterns till the actual sewing, photoshoots, the marketing and shipping. Sadly the world did not feel as a place that was ready for slow fashion and to see its actual value, its all fun and games to not get your garments manufactured in a fast-fashion environment, until you feel like you are now the underpaid worker yourself.
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